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Garmin® Turns New Mercedes-Benz Van Into Mobile Pro Shop for Golfers

4 November 2014 @ 6:00 AM  / Automotive/Mobile /


Midsize Concept Van on Display in Mercedes-Benz Booth at 2014 SEMA in Las Vegas

Daimler_Garmin_Golf_Setup_Final.jpgOLATHE, Kan./November 4, 2014 — Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced that it will showcase a golf-themed midsize Mercedes-Benz concept van at the Mercedes-Benz booth in Las Vegas during SEMA (November 4-7, 2014). The concept van features a mobile pro shop with the latest golf equipment and electronics. The van also boasts two performance training areas where golfers can experience first hand how new golf technology can help improve their game. Garmin designed the concept to demonstrate how small business and fleet owners can utilize the new Mercedes-Benz van to meet their business needs.

“We’re thrilled that Mercedes-Benz has selected our mobile pro shop as one of four midsize concept vans that are on display at the 2014 SEMA show,” said Matt Munn, Garmin managing director automotive OEM. “Mercedes-Benz and Garmin share a passion for golf and technology that offers new ways to experience the game. Our SEMA concept shows how versatile the Mercedes-Benz van is and how business owners can use it to showcase and demonstrate new products.”

The Garmin concept features a mobile pro shop that is integrated into the cargo area of the van. Custom shelving and display racks conveniently slide out of the rear doors and can be set up behind the vehicle. Here, golfers can take a look at the latest golf equipment and devices such as golf clubs and the Garmin lineup of Approach handhelds and wearables. Two demonstration areas on each side of the van allow potential customers to test out the golf products. Mounted on the roof of the van, two large telescope arms hold a golf hitting net as well as Garmin VIRB action cameras. Visitors can try different golf clubs and analyze and improve their swing using the advanced Garmin Approach S6 golf watch with first-of-its-kind swing metrics. Large flat screen TVs provide access to Connect, Garmin’s online fitness community, where golfers can analyze their performance data or look up golf course information and hole layouts.

The exterior and interior of the midsize van follow the golf theme with custom branding and high-end materials to let up to four golfers travel and arrive in style.

Garmin’s automotive OEM group utilizes the company’s long-standing experience in user interface and hardware design from its automotive, avionics and marine segments to develop innovative in-car navigation, telematics and infotainment systems. Garmin’s broad range of in-vehicle electronics for the automotive industry includes full infotainment and telematics systems, navigation software, location-based services, and integrated portable navigation systems. Garmin has dedicated automotive OEM offices throughout the Americas, Europe and Asia.

For 25 years, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.

About Garmin

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark.  

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations.  The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2013,  filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983).  A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html.  No forward-looking statement can be guaranteed.  Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.


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