Today we announced the addition of the Approach S1W, a white version of our GPS wristwatch designed specifically for golf. At a glance, the Approach S1W displays precise yardages to the front, back and middle of greens and comes preloaded with nearly 17,000 North American courses. There are even European and Australian versions of our golf devices available, pushing the total courses to over 25,000 Worldwide!
“As fashion continues to be in the forefront of our lives, we see golfers personalizing their attire and bringing new style to the course every day," said Bryan Yalowitz, Director, Outdoor Sales and Marketing. "S1W not only adds a unique style, it also takes the guesswork out of your game without slowing the round.”
Constantly updating based on a golfer’s actual real-time location, Approach S1W can also measure individual shot distances – all while functioning as a high-quality, everyday watch. Since Approach S1W comes preloaded with nearly 17,000 North American courses there’s no need for subscriptions or downloads – simply select “Start Round,” choose your course and you’re ready to tee off. Rugged and waterproof, Approach S1W weighs only 1.8 ounces, has an ultra-thin back-lit display, and a rechargeable lithium-ion battery that lasts up to eight hours in GPS mode and up to three weeks in watch mode. In addition to the wide range of preloaded courses, Approach S1W features an easy-to-set alarm and automatic time and time zone detection, making it the perfect companion for travelers.
Once in golf mode, Approach S1W quickly acquires satellites and displays a list of nearby courses. Once a course is selected, three distances to each hole will always be provided – front, middle and back of the green – with those details being updated automatically and adjusted depending on the angle of approach. During the course of play, Approach S1W displays the hole number and par, and it automatically transitions from one hole to the next. Once golfers begin a round in golf mode, they can easily transition between time of day and distances to green, and they can access the menu to measure the distance of their last shot to improve their game or shore up bragging rights. Acting as a GPS-enabled odometer, Approach S1W helps golfers track the total ground they’ve covered on foot during each round (or even on a walk over lunch) so that they can see the true health benefits of leaving the cart in the clubhouse.