Encouraging large populations of people to adopt healthy habits easily and consistently is the end goal of a new program from Garmin and higi, the leading retail, omni-channel community engagement platform.
The program will rely on multiple and varied outreach channels to engage consumers in an effort to educate and motivate them to make healthy habits part of their daily lives. A Garmin-sponsored health challenge, educational webinar, ongoing social media outreach and retail integration will serve as the program’s foundation.
“Garmin is always exploring new and creative ways to engage our customers so they can change behaviors and fulfill their health goals,” said Allison Swelin, Manager, Garmin Health &Wellness sales and marketing. “We are excited about this collaboration with higi and look forward to the benefits the expanded relationship will produce for our customers.”
Beginning on March 1, a Garmin-sponsored, St. Patrick’s Day-inspired health challenge “Go Green, Go Garmin” will be launched and will run throughout the month via higi’s nationwide network of nearly 10,000 health stations, mobile app and web portal. Prizes include the latest Garmin devices and exclusive Garmin merchandise.
“We are thrilled with the opportunity to partner with a technology innovator like Garmin,” said Sheila McCormick, higi Chief Marketing Officer. “Garmin shares our vision that consumers, when armed with timely and meaningful health data, make better health decisions. We look forward to working with Garmin to make it easy and rewarding for consumers to know and own their vital health stats.”
Garmin and higi also will deliver an educational webinar “Five Tips to Create Positive Habits” which will focus on scientifically proven methods to adopt healthy habits. The webinar will be held on March 23, 2016 at 12P.M. CST and will feature higi’s Chief Technology Officer and Chief Medical Officer, Dr. Khan Siddiqui. Register here.
Garmin and higi plan to maintain an active digital presence among their respective users. Additionally, a newly installed higi health station offers customers at Garmin’s Chicago store at 663 N. Michigan Avenue the ability to monitor their blood pressure, BMI, weight and pulse and sign up for the “Go Green, Go Garmin” Challenge at no charge. One of the most well-known retail destinations in the world, Chicago’s Michigan Avenue attracts more than 22 million people annually.
Garmin and higi have been partners since 2014 allowing Garmin wearable users to sync with the higi app to track and be rewarded for their activity progress as well as monitor and share their biometric health data.